How Salt Sanctuary Soul Built a More Connected, Beautiful Client Experience with Safari Portal
One Home Base
every proposal, form, payment, and travel detail is connected from first inquiry to departure day
Less Admin, More Business
Safari Portal lets Courtney take on more clients without adding more hours to her day
Your Work, Your Brand
the client-facing experience now matches the level of care and detail Salt Sanctuary Soul puts into every trip
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Tier II Plan
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Invoicing & Payments
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Travel Dashboards
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Salt Sanctuary Soul is a female-founded experiential travel company creating intentional journeys rooted in curiosity, connection, and the relationships behind the places we visit. Guided by pillars of salt (culinary and wine), sanctuary (wellness and adventure), and soul (art, culture, and community), founder Courtney Berthelsen brings curious travelers closer to the people who make a destination what it is — from family-run businesses and local guides to chefs, makers, farmers, and storytellers.
With a decade in the travel industry and a brand built on care, detail, and meaningful connection, Courtney needed a platform that could match the standard she held herself to. She also wanted a platform that looked as considered as the experiences she creates and worked the way her business actually works.
Photo credit: Tiffany Wolff
The Challenge
Before Safari Portal, Courtney was running her business across what she describes as "a million tabs, tools, folders, and files." Proposals lived in one place, client communications somewhere else, and operational details somewhere else entirely. She had systems, but the systems weren't working for her.
The frustration wasn't just about efficiency. It was about brand. The tools she was using never reflected the look and feel of Salt Sanctuary Soul, leaving the client-facing experience disconnected from the brand she had worked so hard to build. Clients were receiving something that didn't match the level of care that went into their actual trips.
"I was spending too much time piecing everything together behind the scenes instead of focusing on the parts of the business that really matter," Courtney explains. "I didn't necessarily need another tool. I needed a better home base for the way I actually operate my business."
The Solution
Courtney was introduced to Safari Portal while the platform was still growing, but what drew her in wasn't just the product. It was the vision behind it.
"I met Rachel and her team, and that was really the draw for me. I could see her vision, where she wanted to take the platform, and I knew it was something I wanted to be a part of as it evolved."
Safari Portal became the home base Courtney had been looking for. From the initial proposal, she can now bring a trip to life visually and give clients one place to move through their itinerary, accommodations, experiences, inclusions, and pricing. As the booking progresses, that same journey evolves with them — forms, documents, confirmations, payments, and final travel details all connected to the same trip file.
Behind the scenes, the operational pieces stay organized in one place. Less duplicating information. Less searching. Far fewer tabs.
"The biggest change is that the experience now feels cohesive from beginning to end," Courtney says. "Oh, and it's really, really pretty."
The Results
A cohesive client experience: The digital journey now matches the level of care and detail Courtney puts into every on-the-ground experience
One home base for every trip: Proposals, forms, payments, documents, and final travel details, all connected
Less manual work: No more bouncing between platforms, folders, and open tabs to piece a trip together
Room to grow: Safari Portal has allowed Courtney to take on more without everything feeling heavier. Growth without simply adding more hours to the day
Client feedback that reflects the brand: Clients describe their experience as beautiful, organized, and easy to navigate
In Her Words
"A powerhouse. Full stop. Safari Portal is an absolute gamechanger for travel professionals. It brings so many of the moving pieces of our business together into one beautifully designed platform without sacrificing the client experience. For me, it's one of those platforms where once you start using it, you wonder how you ever operated without it.”
The Bottom line
For Courtney Berthelsen and Salt Sanctuary Soul, Safari Portal delivered something she hadn't found anywhere else: a platform that works the way a modern travel designer actually works, while still giving the flexibility to make every experience feel like her own brand. The fragmentation is gone, the beauty is there, and the business is growing on her terms.
Courtney Berthelsen, Salt Sanctuary Soul. ✦
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