AI that works the way your travel business does.
Safari Portal AI is a set of intelligent tools built directly into the platform and an open foundation that connects to the AI tools you already use. From generating content and handling everyday admin to answering business questions and connecting your data to any AI system, Safari Portal AI saves time at every stage of your workflow.
-
Magic Import
Turn any PDF itinerary into Safari Portal content instantly.
-
Lily Wilde
Your in-app AI assistant.
-
Safari Portal MCP
Connect your data to ChatGPT, Claude, and more.
The most powerful AI is the one that already knows your business.
Most AI tools are general-purpose. They're useful, but they don't know your clients, your files, your pipeline, or your open payments. You have to tell them everything before they can help you with anything.
Safari Portal AI is different. Lily Wilde lives inside Safari Portal, which means she already has access to your live business data, files, contacts, financials, tasks, and more. Ask her a question, and she answers it. Ask her to do something, and she does it. No copy-pasting, no switching tabs, no context-setting.
And for teams that want to connect Safari Portal's data and tools to external AI platforms like ChatGPT, Claude, or any MCP-compatible assistant, Safari Portal MCP makes that possible.
Safari Portal is an open platform built to connect. The API is robust, MCP support is live, and the tools are designed to work with the AI ecosystem you're already building.
Everything you need to help manage your workflow.
Meet Lily Wilde, your in-app AI assistant
Lily lives directly inside Safari Portal and has access to your live business data. Ask her a question about your business and get a real answer in seconds.
Some of what Lily can do right now:
Conversion rates by consultant, source, or region
Pipeline and departure reports
Outstanding payments and supplier spend
Where your business comes from
Create a contact, task, or file
“Coach me, Lily” and get personalized guidance on getting more out of Safari Portal
Magic Import turns any PDF into Safari Portal content
Already have an itinerary in PDF format? Magic Import converts it into a Safari Portal itinerary automatically by pulling out the structure, content, and details and rebuilding it inside Safari Portal in seconds.
Magic Import uses AI to interpret and reconstruct your content intelligently, not just extract text. The result is a clean, editable Safari Portal itinerary ready to work with immediately.
-
Safari Portal MCP connects your data to any AI model
Build and manage your own library of properties, experiences, destinations, and acModel Context Protocol (MCP) is an open standard that lets AI assistants connect securely to external data sources. Safari Portal MCP is now in beta, allowing you to connect your Safari Portal account directly to ChatGPT, Claude, or any MCP-compatible AI assistant.
Ask questions, run reports, and take actions using your preferred AI tool, with full access to your Safari Portal data and tools from outside the platform. For teams already using AI in their workflows, Safari Portal MCP makes Safari Portal part of that ecosystem rather than separate from it.tivities, or tap into Safari Portal's one-of-a-kind curated off-the-shelf content to hit the ground running.
-
Connect API (beta, recommended for new integrations)
The Connect API is designed for connecting external systems, synchronizing data, and automating workflows. Common use cases include CRM integrations, lead capture, contact management, reporting, accounting, and workflow automation. If you're connecting your website, quotation system, or any external platform to Safari Portal, the Connect API is where to start.
Our APIs are evolving. We're working toward a unified Connect API that will support both operational integrations and programmatic itinerary creation to give developers a single, consistent foundation to build on.
Built for your type of business.
Safari Portal AI is built to work the way you work, whether you're a solo advisor who needs a faster way to build content, or an enterprise operator connecting Safari Portal to a broader AI and technology ecosystem.
-
Ask Lily about your pipeline, get answers about your business in seconds, and use Magic Import to turn existing PDF itineraries into polished Safari Portal content without starting from scratch.
-
Use Lily to track conversion rates, outstanding payments, and departure reports across a high volume of files. Connect Safari Portal to your existing AI tools via MCP to keep your entire operation in sync.
-
Generate destination content, property descriptions, and area guides at scale using AI-assisted content creation. Use the API to connect Safari Portal with your booking systems, CRM, and broader technology stack.
-
Build on Safari Portal's robust public API and MCP support to create custom integrations, automate workflows, and connect your Safari Portal data to the AI systems your team already uses.
Safari Portal AI is part of something bigger.
Every AI feature in Safari Portal is connected to the same platform where you build itineraries, manage clients, handle payments, and deliver the client experience.
Itinerary Builder & Superbuilder: AI-assisted content creation built directly into the builder
Contact Management: Lily can create contacts, look up clients, and update records from a conversation
Financials: Ask Lily about outstanding payments, supplier spend, and profitability without opening a single report
Travel Dashboards: AI-generated content flows directly into the client experiences you share
Zapier Integration: Connect Safari Portal to hundreds of external tools and automate workflows across your entire tech stack
Ready to see Safari Portal AI in action?
Book a personalized walkthrough with our team and see Lily, Magic Import, and Safari Portal MCP live. We'll show you exactly how it works for your type of business.