How Exeter International Built a Branded Experience and Scalable Content System with Safari Portal

400+ Properties Added

using the AI property generator

50% Faster

content delivery with reusable templates

Branded App

on iOS and Android

  • Tier II Plan

  • Custom Template

  • Custom App

  • White Labeling

“Unbelievably responsive and gorgeous itineraries that SELL.”

Gwen Kozlowski
President, Exeter International

Exeter International has always been a trailblazer. It’s renowned for crafting extraordinary, custom-tailored journeys across Central and Eastern Europe, from Poland to the Baltics, the Balkans, and beyond. With a reputation for delivering the highest quality experiences to their clients and partners, they’re always on the lookout for tools that match their standard of excellence.

The Challenge

Exeter International’s brand is built on delivering white-glove service and impeccably customized journeys across Central and Eastern Europe. But as the demand for luxury, tailor-made travel increased, the team needed a more efficient way to scale their internal content creation without compromising on quality or brand consistency.

The Solution

When Exeter International first came across Safari Portal, they were immediately impressed by its design and functionality, but initially concerned it was built exclusively for companies selling trips to Africa.

They were delighted to discover that Safari Portal is a global platform, built for travel professionals creating exceptional trips to any destination in the world. Even better: Safari Portal already included hundreds of property profiles across Central Europe. Plus, the AI-powered property page generator made it quick and easy to create content for properties not yet in the system.

The idea of building out content for their extensive portfolio of tours, restaurants, and activities was daunting at first. But Exeter International approached it strategically. They divided the work among their team, ensuring every member fully immersed themselves in the platform. With a larger team, this collaborative approach was critical to success.

They created reusable content templates for various types of activities and used Safari Portal’s rich design tools including photo slideshows, collapsible sections, cohesive iconography, and photo grids to communicate every detail in a visually engaging way.

They also built their own custom itinerary templates and launched their own branded app in the Apple App Store and Google Play Store, allowing them to tell their story their way, with a client experience that feels elevated and completely on-brand.

The Results

Today, having built a robust library of templated content and sample itineraries, the Exeter International team can quickly create and customize itineraries, update dates, adjust activities, and communicate every last detail – from meeting points to emergency contacts to train tickets – with incredible ease and efficiency.

The Conclusion

Although Exeter International loves the features and functionality, what they value most is having a true partner in innovation. In the words of Gwen Kozlowski, President of Exeter International:


“I can't speak highly enough about the team behind the scenes. Yes, it makes gorgeous itineraries. However, what really stands out is the responsiveness of the team to issues, questions, ideas, or just about anything.”

We’re honored to support the journeys Exeter International brings to life, and even prouder to be the platform they trust to deliver those experiences with style, speed, and precision. ✦

See what Safari Portal can do for your business.

Built for travel professionals who want to work smarter, not harder.

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