How California Journeys Brought Their Brand to Life with Safari Portal

Real-Time Updates

for every sample trip

1-Click Website Embedding

with seamless visual integration

Growing Library

of reusable journeys

  • Tier II Plan

  • Custom Template

  • White Labeling

Frank Castro has been a passionate supporter and friend of Safari Portal since nearly day one. As an experienced travel professional and early adopter of the platform, he immediately recognized its potential to elevate the client experience and streamline operations. So when Frank launched California Journeys, a travel brand inspired by his own family’s adventures through California’s breathtaking national parks, it was a natural choice to continue building with Safari Portal.

The Challenge

California Journeys needed a way to share sample itineraries on its website that would not only inspire travelers but also reflect the warmth, professionalism, and visual identity of the brand. With branding being a core priority, generic looking proposals just wouldn’t do.

Frank wanted prospective clients to feel immersed in the journey from the moment they clicked - without compromising on functionality or ease of use.

The Solution

Safari Portal’s robust customization tools made it easy to design branded, fully visual itinerary templates that could be incorporated directly into the California Journeys website. The team set up a library of sample itineraries – highlighting curated family adventures through Yosemite, the Redwoods, Big Sur, and beyond – each one beautifully styled to match the look and feel of the California Journeys brand.

With custom color schemes, typography, logo placement, and layout options, the itineraries seamlessly blended into the website, delivering a cohesive and professional client experience from first click to final booking.

The Results

  • Branded itinerary templates that align perfectly with the California Journeys identity

  • Website-friendly itineraries that showcase offerings in a compelling, visual format

  • Streamlined updates, allowing the team to refresh or edit sample itineraries in real time

  • Effortless scalability, with a growing library of ready-to-share content that saves time and inspires bookings

  • Continued partnership, with Safari Portal supporting the next chapter of a long-standing collaboration

The Conclusion

For Frank Castro and California Journeys, Safari Portal wasn’t just a smart tech choice – it was a creative partner in bringing a personal passion project to life. From the first sample itinerary to the final embedded experience, every touchpoint reflects the care, quality, and love of exploration at the heart of the brand. ✦

See what Safari Portal can do for your business.

Built for travel professionals who want to work smarter, not harder.

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