Rachel West
Founder & Chief Executive Officer

Mother of three • Tech entrepreneur • Tour operator • Safari specialist

Rachel built Safari Portal for one simple reason: she was tired of being held back by mediocre tools.

After 15 years designing and operating custom safaris, she began to see the same disconnect everywhere — extraordinary, carefully curated client experiences powered behind the scenes by spreadsheets, disconnected systems, and endless manual workarounds.

She needed something better, and the industry deserved something better.

So she built it.

Safari Portal was created to bring design and operational intelligence together in one place — a platform where travel professionals no longer have to choose between design and efficiency. Built from inside the industry, by someone who understands what it actually takes to run a complex, high-touch travel business.

Rachel believes technology should protect the human element of travel, not replace it. It should create clarity, remove friction, and give time back to the people who create extraordinary experiences.

Today, Safari Portal supports thousands of travel advisors, tour operators, and DMCs around the world — and remains proudly bootstrapped, independent, and founder-led.