Rachel West
Founder & Chief Executive Officer
Mother of three • Tech entrepreneur • Tour operator • Safari specialist
A native New Yorker, Rachel studied at Barnard College and Oxford University before setting off an a path towards a PhD in English Lit. In 2010, she was invited to join a last minute safari to Kenya and it was there that she met her husband Phil (see right).
A third generation Kenyan, Phil is truly one of the most passionate people we know and unbelievably knowledgeable about Africa, its flora and fauna, history and people, cities and wildernesses. Not to mention he’s an exceptionally talented photographer and a wonderful father (we skipped ahead a bit there).
They met, they woo-ed, they wed, they built a house on the edge of Nairobi National Park where they lived with their first two children for several years before eventually trading in lions and leopards for preschools and play dates - making the cross-continent move from Kenya to Jupiter, Florida. Baby Maya joined the family in 2019.
When Rachel first met Phil he was a one-man-band, doing everything from logistics and planning to costings and proposals to guiding the actual safaris. Rachel took all of the back office stuff off his plate and most of her time was consumed with putting together the perfect proposal.
Rachel feels strongly that the proposal is THE most important inflection point in the sales process - by the time you’ve gotten to this point you’ve already done so much! You’ve networked, you’ve recce’ed, you’ve walkabout’ed, you’ve studied the best places to go at the best times, you’ve got the potential guest to reach out to YOU, done a discovery call/ email, checked availability, and provisionally held space, put together costings. NOW is the moment of truth, when all that hard work comes to fruition. NOW is what matters most. NOW is when you want to throw everything you possibly can to close the sale - your own personal experience and expertise, all the amazing photos and videos you’ve amassed and have access to via suppliers’ shared marketing collateral.
Rachel & Phil realized there was nothing out there that was able to bridge this gap - beautiful high touch design with super efficiencies and flexible enough to enable them to communicate their own knowledge and personality.
So they took Covid to build it themselves. Meet Safari Portal, their fourth (and only compliant) child. We’d love to introduce you.