Case Study
How dmAFRICA Scaled Smart with Safari Portal
dmAFRICA is a specialist DMC offering high-end, fully customized itineraries to Africa and off-the-beaten-path destinations. As a B2B-only business, their reputation depends on making their partner agents look polished, professional, and prepared every time.
One of Safari Portal’s earliest adopters, dmAFRICA immediately saw its potential not just as a tool, but as a partner in growth. Today, they use nearly every aspect of the platform to streamline their workflow, scale operations, and deliver sophisticated, white-labeled proposals that impress agents and travelers alike.
The Challenge
With rising demand for tailored, detail-rich itineraries, dmAFRICA needed a way to scale without compromising the thoughtful presentation and brand control they were known for. Proposal creation was taking too long, updates were cumbersome, and there wasn’t an efficient way to manage the full trip lifecycle or to keep a growing, distributed team aligned.
The Solution
From the beginning, dmAFRICA recognized that Safari Portal was built differently. Its white-labeling capabilities allowed them to quickly brand proposals on behalf of partner agents, elevating agent credibility and building trust with clients.
“Our agents love it. It elevates their brand, builds trust with their clients, and makes closing the sale easier. Everyone wins.”
As the team grew, they began exploring more tools within Safari Portal. Half the team adopted the Calendar Builder, appreciating its ability to clearly communicate daily logistics and provide a clean, table-style travel brief. Others stayed with the Classic Builder, giving the company flexibility to match the right tool to the right workflow.
“It’s been a total game-changer. The formatting is clean and professional, and it helps us avoid back-and-forth clarifying what’s happening when.”
They also launched a custom-branded mobile app, reinforcing their reputation for professionalism and giving travelers a seamless, branded experience across every touchpoint.
The Results
With Safari Portal, dmAFRICA transformed its day-to-day operations and elevated every part of the client and agent journey. White-labeled proposals helped their agents look polished. Guest Portals simplified traveler data collection and securely connected suppliers with everything they needed. Task Manager brought alignment across the team, starting every morning with an auto-generated to-do list and peace of mind.
Their newly adopted invoicing and financials solution has already become a team favorite.
“I love the new invoicing solution, by the way,” said Adam Brown. “It’s, as they say here, a piece of piss.” 😄
(Apparently that’s a good thing.)
Custom pipeline stages give leadership real-time visibility into the sales flow. This has been essential for keeping a distributed team on the same page as the business scales.
The Conclusion
For dmAFRICA , Safari Portal both software platform and infrastructure behind its scalable, high-performing operation. With tools designed to enhance brand presentation, automate workflows, and unify teams, they’ve built a system that supports growth without sacrificing quality.
“Safari Portal lets us deliver the kind of quality, consistency, and professionalism our advisors expect, while helping us grow smarter, not just busier.”