The Intersection of Good Design and Good Business: Why Aesthetics Matter More Than You Think
Image credit: by Gabriel Beaudry on Unsplash
It’s a crazy world out there and getting lost in the hustle and bustle is an inevitability, not possibility. And whilst we all get bogged down by the facts, figures, and operational pressures of running a business, it can be hard to realize that the pathway to success starts with the beautiful presentation of your brand. We would say that good design is not a luxury, but a crucial investment for any business. There are so many reasons why, but for us these stand out…
First Impressions Matter
You literally only get one chance to make a first impression. Scientists have researched and tested, and proven, this concept again and again. Dr. Tali Sharot often references the neurological impact that something new has on your brain. The most notice you will give something, and the most joy you will get from it, is the first instance that you see it. For business, this couldn’t be more important. Apple is a great example of this. Their sleek and modern product design is what first captivated the world. Apple has become synonymous with quality and innovation, leading to an evangelical customer base and soaring sales figures.
Image credit: by Xuan Nguyen on Unsplash
People Just Do Prefer Beautiful Things
So many businesses have been built on this premise. And so many decisions in our lives are based on this. Brian Wasinsk, author of Mindless Eating, has tested the power of presentation. His research kitchen has repeatedly proved that a meal that's beautifully presented will taste better than one that isn't. Not only did visitors think it tasted better, but they were also willing to pay more when care was taken with the presentation. And in the travel industry there is Mr & Mrs Smith - an entire business model based on the beauty of their presentation, the aesthetically driven product selection, and quality of their content.
Increased Credibility and Trust
Trust is the foundation of any successful business relationship, and good design can help build credibility with customers. Consider the packaging of luxury skincare brands like Glossier or Chanel. Their elegant and sophisticated packaging not only conveys quality but also instills trust in consumers, leading them to believe in the efficacy of the product. A well organized, beautiful presentation, communicates the message “We’ve got this, you’re safe with us” - an emotion that couldn’t be more important when entrusting someone with your precious holiday time.
Good design and thoughtful presentation is a strategic decision. It shapes brand identity and enhances user experience; the impact of design extends far beyond aesthetics, driving tangible results and propelling businesses to new heights.
The question now is, what are you going to do about it?